Behind the Brand

I used to struggle with feeling truly confident in my own skin. A few years ago, I constantly battled with self-doubt, comparing my skin to the seemingly perfect skin I saw all over social media. It got so bad that I wouldn't leave the house without a full face of makeup.

But I realised that true beauty comes from within. I started on a journey of self-love and acceptance. I started with positive affirmations, practiced gratitude, and most importantly, switched to a natural skincare routine. It wasn't about achieving "perfect" skin, but about feeling happy and confident in my own.

Ayeena, which means "mirror" in Sanskrit, was born from this. We want you to look in the mirror and genuinely love what you see. We understand the constant pressure of unrealistic beauty standards set by social media, and we're here to support you.

Ayeena is more than just skincare, it's a movement. We believe confidence is internal, and no amount of external validation can truly make you feel beautiful unless you believe it yourself. Our products are crafted to empower you to embrace your unique skin.

That's why we use only 100% natural, plant-based ingredients. We ditch the harsh chemicals, artificial colors, and pore-clogging ingredients for a gentle yet effective approach. Our lightweight facial oils absorb quickly, delivering a healthy glow.

Ayeena is about self-acceptance, inner strength, and radiating confidence from the inside out. Let's start your journey together!

Rianna x